New n9ne Steakhouse campaign. Creative, Photography, Retouching, and Design by Sean Clauretie.

This ad really only exists because there was an open spot for a front desk wrap in the Palms. I thought about what would be the most impactful use of the prime, wide canvas directly behind hotel check-in. I decided to do a “Cadillac” ad for steak, listing all of the awards N9NE has won (I didn’t have enough room). The plan was to basically treat N9NE like a luxury car (It really is one of the best steakhouses in Vegas). The photo was shot on a Friday night, retouched over the weekend, approved on Monday, and sent to the printer on Tuesday for the Thursday install.

Everyone liked it so much that it became the new campaign.